Carlos Fernandez

Creative Strategy: Own all design output, focusing on high-performing YouTube thumbnails, branding systems, motion graphics, and in-episode graphics.

Team Leadership: Build and lead a team of designers, reducing reliance on external vendors.

AI Integration: Implement AI tools to increase production speed and creative range without sacrificing brand consistency.

Performance Focus: Optimize visual assets to drive higher click-through rates and retention.

Achieved a 300% increase in social engagement, 125% in ad engagement, and a 200% improvement in team output by leading innovative design solutions.

Established a comprehensive video production workflow from inception, creating consistent educational, promotional, and advertising content that significantly enhanced the company’s YouTube presence.

Orchestrated a complete website design and content overhaul in 2024, resulting in a 300% increase in web traffic and user engagement.

Led the ongoing rebrand and visual identity refresh, integrating enhanced UX/UI design principles to elevate software platform experience.

Provided expert creative direction for programmatic advertising campaigns for clients including Pfizer, Guardant Health, and Novartis.

Managed comprehensive creative projects—ranging from animated banners to video production and strategic advertising—while integrating product design principles to deliver engaging visual experiences.

Oversaw graphic design direction for all sales and corporate materials, including website design, social media content, blogs, and whitepapers, enhancing overall brand consistency and appeal.

Directed a team responsible for creating engaging sponsored content across prominent digital publications like Gizmodo, The Onion, and The Root, delivering interactive videos, articles, photography, and social media campaigns.

Managed creative projects for major clients including Target, Apple, and Samsung, incorporating portfolio development techniques to showcase high-quality design work.

• Directed all creative design initiatives across print, digital, and web assets, as well as sermon presentations, ensuring cohesive brand systems development throughout the organization.

Led a comprehensive website overhaul for LiquidChurch.com during the pandemic, implementing modern responsive design to enhance user experience.

Provided art direction for over 40 monthly sermon branding packages—including typography, video introductions, and stage design—to maintain consistent aesthetic quality.

Developed complete brand identities for numerous 50-page discussion guide booklets, aligning them seamlessly with sermon branding for unified messaging.

Collaborated with startups and small businesses (realtors, restaurants, retail) to develop comprehensive creative strategies including graphic design, video, and photography.

Managed creative projects for a prestigious corporate clientele, including Roc Nation, NBCUniversal, Live Nation, and Intralinks, ensuring impactful visual storytelling.

Directed the creation of comprehensive creative, marketing, advertising, and social media content to enhance the organization’s brand presence.

Steered a complete brand refresh initiative—encompassing a website overhaul, production of new print collateral, and video con- tent—to elevate overall brand impact.

Provided design direction for key educational institutions, including the American University of Antigua and American International College of Arts & Sciences, ensuring consistent high-quality output.