Carlos Fernandez
Creative / Design Director
122 W 47th Street, 07002, Bayonne, NJ, USA.About
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LinkedIn đźˇ
Visionary Creative and Design Director with over 14 years of proven experience in leading high-impact creative initiatives across digital and traditional media. Expertly combines innovative strategies with market trends to produce captivating campaigns, significantly enhancing brand identities and driving measurable engagement. A dynamic team leader committed to elevating brand narratives and ensuring seamless project execution from concept to completion, consistently delivering compelling stories that achieve lasting impact and business success.
Work
New York, NY, US
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Summary
Directed content and design initiatives for Coro Cybersecurity, leveraging visual storytelling to boost social engagement, ad performance, and operational efficiency through strategic digital transformations.
Highlights
Achieved a 300% increase in social engagement, 125% in ad engagement, and a 200% improvement in team output by leading innovative design solutions.
Established a comprehensive video production workflow from inception, creating consistent educational, promotional, and advertising content that significantly enhanced the company’s YouTube presence.
Orchestrated a complete website design and content overhaul in 2024, resulting in a 300% increase in web traffic and user engagement.
Led the ongoing rebrand and visual identity refresh, integrating enhanced UX/UI design principles to elevate software platform experience.
AdFire Health
|Senior Design Director
New York, NY, US
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Summary
Directed art direction for programmatic advertising and corporate materials, ensuring design craft with measurable business impact for major pharmaceutical and medical clients.
Highlights
Provided expert creative direction for programmatic advertising campaigns for clients including Pfizer, Guardant Health, and Novartis.
Managed comprehensive creative projects—ranging from animated banners to video production and strategic advertising—while integrating product design principles to deliver engaging visual experiences.
Oversaw graphic design direction for all sales and corporate materials, including website design, social media content, blogs, and whitepapers, enhancing overall brand consistency and appeal.
G/O Media
|Senior Design Director
New York, NY, US
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Summary
Led the design team at G/O Media Studios, driving sponsored content development for major digital publications and brands with a strong emphasis on interactive design.
Highlights
Directed a team responsible for creating engaging sponsored content across prominent digital publications like Gizmodo, The Onion, and The Root, delivering interactive videos, articles, photography, and social media campaigns.
Managed creative projects for major clients including Target, Apple, and Samsung, incorporating portfolio development techniques to showcase high-quality design work.
Liquid Church
|Design Director
New York, NY, US
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Summary
Served as the creative design lead for a multi-site megachurch by overseeing print, digital, and sermon design while shaping the overall visual brand identity.
Highlights
• Directed all creative design initiatives across print, digital, and web assets, as well as sermon presentations, ensuring cohesive brand systems development throughout the organization.
Led a comprehensive website overhaul for LiquidChurch.com during the pandemic, implementing modern responsive design to enhance user experience.
Provided art direction for over 40 monthly sermon branding packages—including typography, video introductions, and stage design—to maintain consistent aesthetic quality.
Developed complete brand identities for numerous 50-page discussion guide booklets, aligning them seamlessly with sermon branding for unified messaging.
Primal Creative Agency
|Creative Director
New York, NY, US
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Summary
Delivered full-service creative solutions for startups and corporate clients, building brands from the ground up and demonstrating strong brand design principles.
Highlights
Collaborated with startups and small businesses (realtors, restaurants, retail) to develop comprehensive creative strategies including graphic design, video, and photography.
Managed creative projects for a prestigious corporate clientele, including Roc Nation, NBCUniversal, Live Nation, and Intralinks, ensuring impactful visual storytelling.
Manipal Education Americas
|Design Director
New York, NY, US
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Summary
Led the design team for Manipal Education Americas, overseeing all creative, marketing, and advertising materials including social media content.
Highlights
Directed the creation of comprehensive creative, marketing, advertising, and social media content to enhance the organization’s brand presence.
Steered a complete brand refresh initiative—encompassing a website overhaul, production of new print collateral, and video con- tent—to elevate overall brand impact.
Provided design direction for key educational institutions, including the American University of Antigua and American International College of Arts & Sciences, ensuring consistent high-quality output.
Education
School of Visual Arts
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Master's Degree
Branding
Berklee College of Music
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Bachelor
Music Education / Professional Music
Awards
Gold Winner (Retail)
Awarded By
Collegiate Advertising Awards
Awarded for excellence in retail advertising campaigns, recognizing outstanding creative and strategic execution.
Gold Winner (Advertising)
Awarded By
Collegiate Advertising Awards
Recognized for superior achievement in advertising creative and campaign development.
Gold Winner (Handbook)
Awarded By
Collegiate Advertising Awards
Honored for exceptional design and content in handbook publications.
Gold Winner (Blogs)
Awarded By
Collegiate Advertising Awards
Awarded for outstanding creative and strategic impact in blog content and design.
Silver Winner (Website)
Awarded By
W3 Awards
Achieved recognition for excellence in website design and user experience.
Silver Winner (Email)
Awarded By
W3 Awards
Acknowledged for high-quality email campaign design and effectiveness.
Silver Winner (Online Video)
Awarded By
W3 Awards
Received award for exceptional online video production and creative impact.
Skills
Design & Creative Direction
Web Design, Product Design, Corporate Identity, Branding, Creative Direction, Image Editing, Printing, UI Design, UX Design.
Project & Content Management
Project Management, Video Production, Content Development, Campaign Management, Art Direction, Strategic Planning.
Software & Tools
Figma, Sketch, InVision, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere Pro, Final Cut, HTML, CSS.